We walk each brand through the steps of our web pages from the moment of arrival, when the brand has decided to come into existence but has yet to truly discern its identity through self (brand) awareness, to alignment (discerning boundaries and core integrity) into alliances (partnerships), appointments (creating touch points) and enabling consumer access. Yoke and Anchor will take you through this pipeline to ensure you are uniquely poised for success.

Yoke and Anchor creates content, experiences, campaigns, packaging, and offers consulting sessions to individuals, brands, agencies, government institutions, non profits, universities and publications, focused on helping people and planet with purpose. This firm and its staff will lead you through the process of self actualization and self articulation, whether you wish to do it on a personal, professional, or corporate level.

We can help you discern your identity, evolve your presence online and offline, and communicate your highest and fullest expression to your target demographic.

As our CEO and founder often says, “An individual can inspire countless others to step up and act with integrity externally when said individual is aligned internally.”

ASHER JAY, Founder and CEO

Asher Jay is a National Geographic Explorer and Creative Conservationist.

Jay has worked for over a decade in mass media design and communications, public speaking, consulting (for corporate brands, non-profits, government agencies, foundations and individual donors) and storytelling, all of which has equipped her with a deeply intuitive and in-depth understanding of diplomacy, sociopsychology, inter and intrapersonal communications, demographics, cultural bias, and real human connection. 

Jay’s empathic and passionate focus on social justice issues, planetary health, wildlife trafficking and conservation crimes of our time has helped me cultivate a profound sensitivity toward the subtle nuances of presence that genuinely facilitates coexistence. Jay’s personal proclivity to rally for the whole within each individual and the world, has nurtured authenticity, vulnerability, compassion, inclusivity and a commitment to personal development within me. As Jay states, “Had I not found more unified self-expression, I would have been unable to empower others toward the same.”

Through the communication campaigns she has spearheaded, she has —1. inspired self-awareness in multitudes of consumers, 2. catalyzed change in cultural attitudes, 3. challenged unhealthy social and personal assumptions, 4. held individuals accountable to their own selves and 5. mediated relationships across continents between those who previously could not see eye to eye.

Jay’s ability to cut through the noise and get to the core of an issue, an individual, a story, a product or a relationship dynamic, and hold individuals or institutions accountable internally and externally has uniquely equipped her to contribute in a manner that conventional therapy or other holistic approaches may fail to.

Sessions + Strategic Services

Brand Identity

EXPLORING SELF INTEGRITY

Personal transformation, growth and development all involve being flexible and adaptive, while remaining stable, coherent and inspiring. Whether you are a brand or an individual, your voice and identity can either be remembered or relevant.

Strive not to stagnate as an unhealthy, poorly expressed, outdated entity, rather open up to the possibilities of being seen and becoming sought after. In order to build a personal or professional brand of substance, the focus will have to be within, on asking the tough questions and living out authentic answers.

The prospect of giving up old habits, no matter how destructive or painful, can often make the entity in question feel very vulnerable. The process can include experiencing feelings like sadness, guilt, anxiety, anger, and fear and making changes that you did not originally intend to might dawn on you as you evolve your inner engagement with self. Whether you are an influencer or a brand, letting go of what has been, of what doesn’t work will prove challenging to confront and overcome.

Ultimately it is up to you, as a company or a personality, to figure out if opening your brand to the public, is worth the discomfort you feel, because you are accountable to your demographic once you expose yourself (whether that brand encapsulates one, a hundred or millions, as in the case of religious institutions.) As mentioned, discerning your own brand story with clarity often does lead to better relationships, solutions to specific problems, and significant reductions in feelings of distress or overwhelm, as it consolidates a resilient inner architecture. This in turn will facilitate effective, mindful and honest product or service delivery. If you are ready to contribute, whether it is as an author, a storyteller, a film maker, a photographer, artist or entrepreneur, it is important to decanter your identity with clarity. This means getting personal, so you can be authentically professional. It will also prepare you for public speaking and help filter your personhood into meaningful content for others to absorb.

Brand Presence

EXPLORING BRAND/BUSINESS INTEGRITY

Identity establishes “who” you are in the marketplace, to your consumers, your stakeholders. Presence is how you stay on “top of mind” and “tip of tongue” in the current milieu. Is your relevant identity received and retained? This part of our consultation focuses on how we can craft content that helps you become a part of instead of remain apart from.

As an individual, do you need help telling your story on a stage, in the form of a book or through film and photography? Are you trying to create a series of workshops or lectures that will allow others to benefit from your personal and professional life experiences and wisdom?

Yoke and Anchor’s expertise in affective mass media storytelling helps enrich and leave audiences and/or consumers forever changed by your passion/content/product/service.

Walk a path that feels true and exciting instead of tried and disingenuous to your brand and you. Yoke and Anchor can help you offer value in ways that you have not previously contemplated. Produce authentic, vulnerable and meaningful material that results in a positive contribution to your immediate community and the world at large.

Challenging and equipping clients to think differently, while encouraging them to explore how they can build their own visual lexicon and encode cultural references and emotional nuances into the content they care to disseminate. Data visualization can be taken a step further into the sensorially immersive dimension of psychologically and emotionally evocative art. Going beyond pie charts, bar graphs and maps, how else can information be embedded, encrypted and relayed intuitively to the public?

CORPORATE SOCIAL RESPONSIBILITY (Consulting for Brands)

EXPLORING BRAND INTEGRITY

The average American household watches 8 hours of TV. On average 8 seconds of television carries two story sound bytes. 44% of all satellites launched are for communication. Yet people often miss the point. We say a lot without actually conveying what we mean. Things get lost in translation. Or we say one thing and do another. There is a lack of integrity in our outreach. We greenwash, we claim we care to address the elephant in the room but not if it comes at the cost of our bottom lines and the convenience of doing business as usual. Change is painful. It is also absolutely indispensable. We can no longer afford to hide our true intention, because a lack of values and integrity has come to corrode our global and national natural heritage. Economy has come to operate at the corrosive expense of ecology, public safety and welfare is subsidiary to wall street’s portfolio performance and our planetary as well as personal health is deteriorating daily to spell the catastrophic undoing of life as we know it.

Jay delivers what she knows from her personal experience, and strives to authentically uncover what matters for participants and clients. Her mixed-media, transmedia presentations, keynotes and workshops explore, marketing theories, unique branding exercises, and socio-cultural psychology through four filters- material (media), sensorial, emotional and spiritual. Asher believes this will help decanter the qualitative and quantitative elements that will compose effective messaging capable of changing individual attitudes and empowering cohesive actions towards galvanizing positive impact. More significantly her unique way of moving participants toward a space of stark inner clarity, equips storytellers from various disciplines to offer up more cogently packaged narratives to their target audiences. Her modules help individuals from all walks of life discern how to be more compelling, centered, balanced, change-catalyzing communicators.

Jay delivers her laterally associative vision for a sustainable future, healthy planet and collective welfare through her design philosophy that connects two disparate concepts and anchors them in contemporary culture and public consciousness. Asher Jay maintains that the work she does, and what it delivers is bigger than herself as an individual or brand, and is eager to work with other companies that recognize the same premise, that while individually we can tell stories, together we can change the narrative.

Asher spearheads strategic problem solving by uniquely linking seemingly irrelevant, unrelated ideas, thoughts, vocabulary, or data points into a democratic emotionally intuitive, sensorially compelling framing. This helps consumers distill relationships that help them better understand the true nature of things while securing click-throughs, sales, donations, pledges and on-site participation for companies and nonprofits.

The harmonious marriage of the quantitative and the qualitative, and the overlap between corporate stewardship and philanthropic partnerships that seed decisive dollar spending towards achieving tangible on-the-ground impacts is the unique niche that Asher’s versatility best finds expression in. The utilization of creativity to curate how systems, solutions, services, and products are received or navigated by target demographics is the most crucial narrative experience. Every individual needs to walk that arc and come out the other side with the same conclusion, which implies the organization of content within such an arc needs to be carefully planned. This requires both an empirical and logical yet intuitive, and emotional approach, which is at the heart of each campaign, consultancy contract, project or initiative Asher provides for clients.