BRANDS X ASHER JAY
While Yoke and Anchor is an interdisciplinary creative team working on marketing communications, brand design, development, differentiation and positioning, a lot of our efforts do use Asher Jay as the face of the campaigns we launch, which is often requested by brands we partner with. Jay, the founder and CEO of Y+A is also a brand ambassador and has earned her repute as a spokeswoman for various conservation, sustainability and conscious consumerism initiatives worldwide. This means we also get an opportunity to represent Jay as in house talent.
Film Series Campaign
Created a mini docu-series for Sambazon, to highlight the beautiful culture of Brazil, the importance of Açaí as a superfood, and how this unique triple bottomline driven company, centers its product cycle around people, planet and prosperity
Mass and Social Media Campaign
WWF Malaysia came to me with a problem set, “How can we rehabilitate, reclaim and repopulate different habitat regions in 14 different countries to double tiger numbers?” Solution: Tiger stripes are to tigers what thumb imprints are to people, they express individual identity. Thumbs up for Tigers is meant to help raise awareness about the extant population of tigers in the world, and help double their current numbers by preserving extant habitat ranges from encroachment in the countries they are native to. When individual citizens in each of these countries get behind the movement, it becomes easier to create the space to let tigers be tigers. Produced a comprehensive social media strategy, an animation advert, campaign narrative arc, gifs, and a static image concept direction that can be replicated on templates.
Packaging Design for Purpose
Produced the packaging design for a limited edition red juice that helped support National Geographic’s mission against ‘wildlife trafficking.’
Mass Media, Television and Social Media Campaign
Created six mixed media, digitally finished images that were then built into 30 second animations for “Big Cats” week ad spots, (still and motion film adverts) for National Geographic Channel. Click here to see an examples of the animations: Leopard, Lion
Social Media Brand Ambassador Story
Creating art out of waste in real time, to tell the story of trash being upcycled into design and art, like the Adidas Ghost Net sneaker, which is composed of drifting repurposed nylon fishing ghost nets.
IDENTITY GUIDELINES and BRAND STORY
This was the brand’s voice before the redesign. Yoke and Anchor was asked to produce a complete redesign of the brand’s visual footprint and aesthetic sensibility, that was then fed into a comprehensive re-framing, refining and re-telling of the brand’s entire story in the form of a pitch deck. Also created six stand alone visual assets to be employed for their six different focal pillars. The final outputs that were generated are all evident here.
All content that was created for this brand is now attributed to them.
Immersive experience press Optics campaign
Pop Up Immersive Installation in Toronto Union Station that showcased the number of bottles consumed every 5 seconds in Toronto, a consumer footprint that can be offset by a single Long Last Brita Filter.
Brand communications through science-telling
The story of how to upcycle waste into high end products, while veering away from using raw materials derived from virgin petrochemicals.
packaging Design for impact
Collaboration with Soapply on Packaging Design and pop up event to examine the impact of plastics in the cosmetics industry.
Connecting PLACE, PERSON, ACTION and TIME
Storyboard and narrative for the spot. Focus on what content will be created and how it will be divulged in the short doc format.
fundraising for a brand
Created an egg for the Faberge Big Egg Hunt in NYC, to raise awareness about climate change, and funds for boots on the ground in Amboseli, combating environmental degradation.