WHY YOKE AND ANCHOR?
We create at the nexus of community, conservation and commerce. We work inclusively because:
Collaboration leads to change.
Change begins with YOU. The fate and future of humanity and nature rests on YOU!
The collective can change the narrative by weaving together a rich tapestry of individual stories.
Understand: What is Offered?
Yoke and Anchor is both the name and the mission statement. It comes from Asher Jay’s ability to yoke seemingly disconnected, lateral thoughts, notions, beliefs, concepts or events incisively together and help you, the client, and the consumers, anchor the newfound insight in to your ever-expanding consciousness as clarity. Let’s collaborate to discover how you can shape, edit and own your brand in a holistic, empowered manner.
Individually, we can tell stories; together, we can change the narrative.
CoMMUNICATIONS. CONNECTIon. Conscious co-creation.
Yoke And Anchor LLC interdisciplinary team delivers on Jay’s laterally associative vision for a healthy planet and a collective future. Jay’s work is the nexus of storytelling, marketing, public relations, corporate social responsibility, nonprofit impact, and philanthropy.
ASK
Deconstructing and Reconstructing Identity
Together we will raise the questions that help you organically uncover the true landscape and parameters of your brand. What is your brand’s story? What narratives do you subscribe to? What stories need to be told, which ones should be omitted? Is your story malleable and amorphous or rigid and categorically defined? Is there room to build and grow?
Whether you want to give a life-changing talk, showcase your talents, document your life story or launch a campaign, a company initiative, Yoke and Anchor can help you find the answers you need to move out of self-doubt and into self-expression.
ACT
Walking Your Talk
Now more than ever, we must employ communication to share – with genuine emotion and inclusive awareness – verified information that allows for feedback, comments, questions, and open dialogue. Effective communication is about trust, respect, reciprocity, availability, and honesty. When we examine how we communicate, we forge meaningful and lasting connections that help us survive the flux of inner and outer evolution.
ACE
Claiming The Whole
As Kurt Vonnegut said, “I am a human being, not a human doing.” It does not matter how “successful” we are; happiness happens within the intimate reality of one’s own being – when they aren’t doing anything at all. So what is your brand’s alignment at its resting state? If the resting state is harmoniously resolved it can be accountable for all the doing it gets up to. Ignorant doing results in erosion, while conscious being enables co-creation. This is the primary focus we bring for all of our clients.
I wanted to share what I do and why I do it in a personal way, so people who have yet to learn what I offer as a consultant, can find the answers in one succinct article. This passion is what I wake up to get more deeply acquainted with daily...
Wrote a short piece on stakeholdercapitalism versus shareholderCapitalism under the labels of ecological economics and doughnut economics, so companies can realign how they show up at the market place to empower social well-being while respecting planetary boundaries.
Wrote this to cast a light on why I work on communications strategies & calls to action that take brands away from the unproductive narrative of banking on a person's "goodwill" to banking on one's "self interest."
Let this website be an introduction to Yoke And Anchor and Asher Jay’s unique creative direction for the work we do. Take the time to discover my journey and philosophy, to learn what sessions we are offering, and to read about through past projects and testimonials.
If you feel inclined, reach out! If now isn’t the time, look at my “awaken” page for some free inspiration – something we can all use sometimes.
Welcome to Yoke + Anchor.
Testimonials
“Vivacious, audacious, compelling, brilliant, artistic, atypical, these words are but a short list that describes Asher Jay. She is multi-faceted and complex and possess a nimble mind and imagination and a gentle heart that celebrates life even in the most obscure places. She is full of captivating stories that remind us of the importance of living fully and protecting the grandeur of life that still surrounds us. Expect evolved engagement, she will not disappoint. ”
“Asher has an innate talent for hearing exactly what you are saying and drawing on relevant content to build on what you have disclosed. As a personal brand developer, her counsel was crucial to me, in finding and navigating new ways to approach the age old issues. ”
“Asher Jay is the most insightful, evolved person I have ever had the pleasure to meet. From the first time we met I felt that she ‘got me.’ It was as if she traveled my journey with me and knew with absolute clarity the path that would bring me the most happiness and success. She would help me understand what happiness meant to me and to help define success as it pertained to me and my life goals. Asher is an old wise soul and is destined for greatness. If you are struggling with identity issues, it does not matter if you are a brand or an individual, she will help you declutter and frame your core message clearly, so you can take purposeful action and deliver powerfully. ”
“As a technology company, we have partnered up with Asher Jay to bring her message to the masses about environmental impact. As a technology integration partner, we have leveraged a cutting edge serverless architecture with our unique Code as a Service offering to minimize the need of running servers continuously. Together, we have designed a solution that scales on demand and ensures that the energy footprint is exactly what is required, hence minimizing waste and optimizing energy use of the platform.”
“Asher Jay cuts through the noise and helps me to stand in my own power. Her years of invaluable “no bullshit” feedback has allowed me to grow as a person and truly develop my voice and brand identity. Her philosophy is not to treat your brand as a toddler, whose hand needs to be held through every step, but rather to provide you clear options, involved guidance that strategically positions you for success. As an identity you begin to grow at your own pace into what is right for you, and true to you. ”
“It’s not just about logic and rational thought with Asher. She is so intuitive about people’s feelings, yet knows how to make a truth tangible by supplementing what I have said with what I did not know how to say. She is open and draws her wisdom in real time from her own incredible reservoir of life experiences to make something evident to me, which makes her timing for a personal revelation, totally on point. She tells me exactly what I need to hear in the moment I most need to hear it. Her nurturing, relatable candor gets me flowing at ease with life again. ”